Collection: SICKO x Joe Major
Joe Major originally from Chicago,ILL by way of Dayton,Oh came to Nashville to pursue a Commercial Music degree but fate would have him seeking a more unconventional option in party hosting & event curating, in addition to that these days, you can add radio personality , actor, influencer and now fashion designer to the hat. Joe will continue to utilize his resources to empower & employ his people.
THE STORY OF THE BEAR
#Kumanojõi aka JoeyTheBear
Joey was created in responses to a challenge by Matthew of The Sickos to create a hoodie as a collaborative project...
With entry level knowledge of fashion but a vast yet growing understanding of art itself... marketing & promotion Joe welcomed the challenge My focus when I dress to be comfortable and then stylish... most of the time but simply putting a C & S or the words “Comfort then Style” was not enough.. but Having a love for the Old Kanye & a infinity for anime Joe decided to use this to enhance his words... collaborating with Joc Jones a digital artist “Joey The Bear” loosely translated into Japanese Kuma no jõi was born...
Joey is an extension of Joe’s brand bargaining in the fashion industry head the bear & is comforts will have no limits & you’ll see just that sooner than later...