SICKO x Joe Major

 

#Kumanojõi aka JoeyTheBear

Joey was created in responses to a challenge by Matthew of The Sickos to create a hoodie as a collaborative project...

With entry level knowledge of fashion but a vast yet growing understanding of art itself... marketing & promotion Joe welcomed the challenge My focus when I dress to be comfortable and then stylish... most of the time but simply putting a C & S or the words “Comfort then Style” was not enough.. but Having a love for the Old Kanye & a infinity for anime Joe decided to use this to enhance his words... collaborating with Joc Jones a digital artist “Joey The Bear” loosely translated into Japanese Kuma no jõi was born...

Joey is an extension of Joe’s brand bargaining in the fashion industry head the bear & is comforts will have no limits & you’ll see just that sooner than later...